Children’s toy retailer, The Entertainer, is expanding its partnership with Tesco to appear in numerous stores in the area, including Walsall Extra on Littleton Street and the Superstore in Brownhills.
Following the successful launch of its products in 35 locations across the U.K. over the last couple of years, The Entertainer will become a feature in all 853 stores across the U.K. and Republic of Ireland.
Brands will include LEGO, Hot Wheels, Barbie, Paw Patrol and Peppa Pig, as well as a range of toys from the Early Learning Centre.
Andrew Murphy, CEO of The Entertainer, announced the extended partnership on LinkedIn, saying:
“This expansion will give The Entertainer the largest number of retail locations of any toy retailer in the UK.
“It’s a huge opportunity, but also a huge undertaking and logistical challenge.
“Getting to this point has required a great collaborative effort between almost every part of our organisation and our counterparts in Tesco.
“It’s been a great team effort and I want to thank everyone across both businesses who has done so well and moved so quickly to get us set for success.”