The name of Walsall FC’s stadium is to be changed for the 2022/23 season after a long-commercial partnership with Banks’s comes to an end.
Banks’s – part of Carlsberg Marston’s Brewing Company (CMBC) have been stadium sponsors for 15 years since 2007. Prior to that they were also shirt sponsors.
It has been a privilege to sponsor Walsall FC’s Banks’s Stadium, the first-ever stadium sponsorship for the club when it began in 2007,” Miranda Osborne, Director of Marketing for Ales at CMBC, said.
“Approaching the 15-year anniversary of our sponsorship was a natural point to reflect and, following discussions with the club, we agreed to end our sponsorship of Banks’s Stadium at the end of May 2022.
“We would like to thank Walsall FC for our long and successful partnership together, which has brought many great experiences for fans. For over 20 years, Banks’s have been part of the Walsall FC story and we wish the club every success in the many years to come.”
Walsall Football Club CEO Stefan Gamble added: “We’ve enjoyed a very good working relationship with Banks’s and I would like to personally thank them for all their support over the years and I wish them well for the future.”
Walsall FC Stadium Gets New Name
Coming in as the main commercial sponsor of the club is Poundland in what has been described as the “largest commercial partnership in the club’s history”. Following the announcement comes news of the name of the new stadium which will be known as the Poundland Bescot Stadium, as well as confirmation that the superstore budget brand will also be the new shirt sponsors.
Poundland will sponsor the home, away and third kits
The deal with the discount store will run for three years.
Poundland’s managing director, Barry William, said:
“While we’re a national wide retailer, involved in communities right across the UK, Walsall and the Midlands will always be our home.
And that’s why we’re so proud to take our relationship with Walsall Football Club to the next level as we support the role they also play in our community.
“We’re very honoured to be able to add our name to the Bescot Stadium we know the fans and the community love.”
Walsall Chairman Leigh Pomlett added: “I am delighted that Poundland will be our principal sponsors.
“A company with their Head Office in Walsall sponsoring the town’s football club seems so fitting.
“The relationship has become closer and closer over time but this takes it to a new level.
“I am also pleased that Poundland will be a very active and supportive sponsor.”
Poundland have been involved in the club since 2020 as commercial sponsors, with the sponsorships rights of the main Poundland home stand.